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Welcome to Day 1

Discovery Drives Demand

Commerce isn’t just checkout. It starts with discovery. From auto to beauty. TikTok is shaping how Australians explore and buy across verticals. This day decodes the full-funnel impact of TikTok on consumer decision making.

The Long and the Short Form of it
When v2
9:30 - 11:00 AM
Tues 14 October
Where
TikTok Home - Mainstage
In today’s skippable world, ads have to earn attention, not assume it. TikTok and System1 have replicated their global landmark study in Australia to reveal what makes short-form creative truly effective. Does entertainment build brands? Does salesmanship convert? Or can the same ad do both?
 
Join us as we unpack the new Australian data and challenge some of marketing’s most entrenched assumptions. Expect robust insights, fresh local proof points, and a provocative rethink of how brands can grow through short-form.
RSVP V4
Category is Culture
When v2
1:00 - 2:30 PM
Tues 14 October
Where
TikTok Home - Mainstage
How Communities Shape Demand
From #BookTok to #CarTok, cultural clusters now decide which brands win. Join TikTok leaders and global brands as they explore how to spot clusters early, join authentically, and turn community momentum into measurable ROI.
RSVP V4
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Welcome to Day 2

The Future of Creativity is Responsive

TikTok is reshaping the rules of storytelling, production, and creative collaborations. This day explores how marketers can adapt to this new creative logic, and win. 

Made to Matter
When v2
9:30 - 11:00 AM
Wed 15 October
Where
TikTok Home - Mainstage
Born in TikTok
The best work is made for TikTok, not adapted for it. This session shows how brands, agencies, and creators use TikTok One, Symphony, and Smart Creative to turn briefs into breakthroughs, and ideas into impact, live on stage.
RSVP V4
Swipe Stopping Stories
When v2
1:00 - 2:30 PM
Wed 15 October
Where
TikTok Home - Mainstage
How to land your message in 6 seconds
On TikTok, six seconds is all it takes to win or lose attention. In this session we reveal the Creative Codes that make content thumb stopping, with brand proof and creator insights that show how quick scrolls can become meaningful stories and measurable results.
RSVP V4
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Welcome to Day 3

The Age of Influence, Rewritten

Influence today is peer-powered, platform-native, and built through trust. This day looks at how TikTok creators fuel business outcomes, and how brands can do more than sponsor, they can build with them. 

Creator Playbook
When v2
9:30 - 11:00 AM
Thurs 16 October
Where
TikTok Home - Mainstage
From Brief to Brilliance
Everything you need to know to work effectively with creators: from outreach to briefing to campaign measurement.
 
Creators are not just influencers or media buys. They are co-authors of culture, drivers of brand storytelling, and increasingly the fastest path to business growth. But working with them effectively requires a new playbook. From how you reach out and brief, to how you co-create and measure, there are clear rules that separate the brands who thrive from those who fall behind.
RSVP V4
Walk the Walk with Brent Smart
When v2
1:00 - 2:30 PM
Thurs 16 October
Where
TikTok Home - Mainstage
Creativity as a Growth Strategy
Creativity is not a nice-to-have, it is a growth driver. We're sharing fresh new data to support and unpack bold campaigns, cultural impact, and why creativity remains the most underused business strategy today.
 
RSVP V4

See you soon.

TikTok Home
101/1-5 Wheat Rd,
Sydney NSW 2000 
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