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Welcome to Day 1

Discovery Drives Demand

Commerce isn’t just checkout. It starts with discovery. From auto to beauty. TikTok is shaping how Australians explore and buy across verticals. This day decodes the full-funnel impact of TikTok on consumer decision making.

Funnel Vision
When v2
1:00 - 2:30 PM
Tues 14 October
Where
TikTok Home - Rooftop
Relevance, Results and a Roundtable
Forget polite panels, this is a marketing POV showdown. The funnel, long treated as gospel, is under fire. Does it still describe how people buy, or is it just a crutch we cling to for comfort?
 
In this high-stakes roundtable, industry titans go head to head to test the myths we’ve built our strategies on. Expect sharp perspectives, unique insights, and perhaps some uncomfortable truths as we debate what really drives growth: measurement, reach, or the of course… relevance.
 
The twist? There’s an empty chair at the table with your name on it. A mystery guest will take the mic to challenge the room and contribute to the conversation, and so can you. Bring your POV, ask the tough questions, and adopt a willingness to rethink the rules. Because if the funnel really is dead, we’d better decide what replaces it.
RSVP V4
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Welcome to Day 2

The Future of Creativity is Responsive

TikTok is reshaping the rules of storytelling, production, and creative collaborations. This day explores how marketers can adapt to this new creative logic, and win. 

Who Owns the Idea Now?
When v2
9:30 - 11:00 AM
Wed 15 October
Where
TikTok Home - Rooftop
What happens to the idea when creators, brands, and algorithms all have input?
On TikTok, ideas are sparked by creators, shaped by communities, and amplified by algorithms. This session explores what ownership means when culture itself is the creative department.
RSVP V4
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Welcome to Day 3

The Age of Influence, Rewritten

Influence today is peer-powered, platform-native, and built through trust. This day looks at how TikTok creators fuel business outcomes, and how brands can do more than sponsor, they can build with them. 

Co-creation in Action
When v2
9:30 - 11:00 AM
Thurs 16 October
Where
TikTok Home - Mainstage
Best-in-class Aussie case studies
Australia’s leading brands reveal how creator partnerships drive transparency, performance, and creativity, backed by fresh research from OMD.
RSVP V4

See you soon.

TikTok Home
101/1-5 Wheat Rd,
Sydney NSW 2000 
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